–“Rediscovering Egypt”: becomes
the slogan of the 11th edition of the Luxor African Film Festival (LAFF)
– Launching the poster of the new edition featuring
African and Egyptian elements showcasing
spirit that characterizes the festival.
methodologies and mechanisms to attract international film production to Egypt during
awards in the form of the golden mask of Tutankhamun, designed by the
international visual artist, Mohamed Abla
December 21, 2021, for
The Luxor African Film Festival (LAFF) has recently revealed both the
poster and the slogan of its 11th edition scheduled to run during
the period of March 4-10, 2022 under the auspices of both the Ministry of
Culture and the Ministry of Tourism and Antiquities in Egypt.
The new poster of the upcoming edition was designed by rising Egyptian
artist Mahmoud Ismail, who depicted a fusion between modernity and technological
development in the film industry while adhering to the elements of the visual
heritage and identity left for us by our ancestors in Egypt as well as the
others from African sister countries. The visual elements in the poster have
been designed to reflect cinema through the shape of two hands creating a film
frame with some additional accessories expressing the Egyptian identity and African
countries. The sun them comes as one of the symbols of ancient Egyptian
civilization as its colors show the distinctive youth spirit of the festival.
The slogan of the 2022 edition is “Rediscovering Egypt”, which
aims to showcase the Egyptian heritage to all filmmakers in the world, this
vision comes in parallel with two Egyptian celebrations:
First, the 100th anniversary of the great discovery of
Tutankhamun’s tomb in Luxor’s Valley of the Kings, the capital of ancient
Egypt, by British Egyptologist Howard Carter in 1922.
Second, the bicentenary of the decoding of the ancient Egyptian language
from the Rosetta Stone by the French Egyptologist Jean-François Champollion in
Hence, the main roundtable of this edition will also focus on the
importance, aesthetics and uniqueness of Egyptian locations for foreign
productions and so the festival can contribute to raising global awareness
towards Egypt as well as trying to remove obstacles that stand in the way of
international filmmaking coming to Egypt. One should note that since its first
edition, LAFF had its trophies designed by renowned visual artists Mohamed Abla
to be in the shape of King Tutankhamun.
The festival also aims to discuss the methodologies and mechanisms of
attracting international film production, and therefore the slogan
“Rediscovering Egypt” is reflected in the program of the Luxor
African Film Festival 2022 and its parallel activities by developing an
Egyptian and international film program that was filmed in archaeological sites
in Egypt as well as the development of a special film program showing landmark
films directed by the late Egyptian director Shadi Abdel Salam.
Moreover, a printed guide in a form of a special catalogue will be issued to
feature the best shooting location across the Egyptian land.
The Luxor African Film Festival is organized and organized by the Independent
Shabab Foundation with the support of the Egyptian Ministries of Culture,
Tourism, Antiquities, Youth, Sports and Foreign Affairs, and in cooperation
with the Egyptian Film Syndicate, the Luxor Governorate and under the auspices
of the National Bank of Egypt.